ELECTRIC LOVE TOUR
As part of the MINI Electric Love campaign, we sent singer/songwriter Javier Rodaro on tour through Austria's pedestrian zones as Amor, the love ambassador. He transformed the roof of his branded MINI Electric into a stage for great feelings and warbled love songs for passers-by. Car advertising really doesn't get any more romantic than this.
Awarded the Salzburger Landespreis 2022 in GOLD in the category "Events and Promotion"
Agentur für kreative Markenarbeit