MINI

ELECTRIC LOVE TOUR

As part of the MINI Electric Love campaign, we sent singer/songwriter Javier Rodaro on tour through Austria's pedestrian zones as Amor, the love ambassador. He transformed the roof of his branded MINI Electric into a stage for great feelings and warbled love songs for passers-by. Car advertising really doesn't get any more romantic than this.

Awarded the Salzburger Landespreis 2022 in GOLD in the category "Events and Promotion"

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