MINI
ELECTRIC LOVE TOUR
As part of the MINI Electric Love campaign, we sent singer/songwriter Javier Rodaro on tour through Austria's pedestrian zones as Amor, the love ambassador. He transformed the roof of his branded MINI Electric into a stage for great feelings and warbled love songs for passers-by. Car advertising really doesn't get any more romantic than this.
Awarded the Salzburger Landespreis 2022 in GOLD in the category "Events and Promotion"
CONTACT
Creative Tactics
Agentur für kreative Markenarbeit
Schrannengasse 10e
5020 Salzburg
mail@creativetactics.design